Guiness Storehouse Tour
A.k.a. Guisneyland, The Storehouse covers seven floors surrounding a glass atrium shaped in the form of a pint of Guinness. The ground floor introduces the beer's four ingredients (water, barley, roasted at 232 degrees celcius, hops and yeast), and the brewery's founder, Arthur Guinness. Other floors feature the history of Guinness advertising and include an interactive exhibit on responsible drinking. The seventh floor houses the Gravity Bar with views of Dublin. The entire building is an extravagand tribute to marketing beer.
The building in which the Storehouse is located was constructed in 1902 as a fermentation plant for the St. James's Gate Brewery. The St. James's Gate Brewery complexh has, seriously, a 9000 year lease from the city.